Posts

With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do ... Read it →

What’s happening in digital marketing these days? Not much, so it seems. This past week I attended, albeit briefly, the TFM&A show in London. I normally love tr... Read it →

It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple - th... Read it →

Walked in at 8:30 am to find my desk as one massive present. This is the stuff of legend and lore. Read it →

For many of us, answering the question 'What are you doing' is analogous to checking our email – we do it several times a day and it's become second nature.  But for... Read it →

The Curriculum Vitae. That all-important sheet or more of paper that represents your first ever point of contact with a potential employer. Your CV is an extension of your professional ... Read it →

Lifestreaming. It can be defined as ‘an automated, effective way to centralize one’s various web activities into a single, unified website or stream’ and it can take various forms. Some p... Read it →

Freelance Folder have just posted a fantastic list of more than 35 of the best social media tools that are sure to help make your life easier. From juggling multiple social ... Read it →

UPDATE: No, I didn't win. But, being shortlisted out of 3 nominees for the whole South of England is fine by me. Not bad considering I've been in Brighton for only 1.6 ... Read it →

After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.   My new LifeStream on SweetCron If you haven’t yet noticed, there’s a new n... Read it →

Silverpop have just announced something pretty monumental for the email marketing industry: they're the first major ESP to bring the next big thing in today's marketing environment to the email ... Read it →

Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ... Read it →

If you haven't yet noticed, there's a new nav item at the top bottom of this page, entitled 'LifeStream | Me, Online'. This LifeStream basically aggregates my various activities and actions ... Read it →

Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80... Read it →

Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you ... Read it →

As I've just installed and themed my very own LifeStream courtesy of SweetCron, I had some of the expected 'issues' installing it on my own local server, running EasyPHP. As ... Read it →

Using email marketing as more than a 1-way announcement can do wonders for your bottom line.  By enhancing the communication channel with your website visitors and subscribers with better targeted &a... Read it →

Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a ... Read it →

Although website design is (in my opinion) one of the most hotly-contested environments on the web right now, most of the beautiful websites you see on various CSS galleries are ... Read it →

A quick post to point out some very revealing and interesting data from 'Think Eyetracking'. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the ... Read it →

I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a succes... Read it →

This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses... Read it →

This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s ... Read it →

This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll k... Read it →

It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a grea... Read it →