Google top 3 positions more crucial than ever before

#eyetracking  #SERP  #stats 

Google SEOA quick post to point out some very revealing and interesting data from 'Think Eyetracking'. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term 'Oasis'.

Anyone who works in SEO or SEM... Your job just got harder.

Basically, when compared to the results for the same search term from 2005, Think Eyetracking have found that the way we use Google SERPs has changed drastically in the last 3 years. Whereas 3 years ago eyeball-tracking showed searchers viewing the entire first page, today searchers are looking at the top 3 results only.

Some very interesting stats generated from this experiment:

  • The top 3 Google results get 79% of all clicks
  • 86% of the participants would alter the search query if they didn't find what they wanted... and assumes they would continue doing this until the desired result entered the top 3
  • 97% of the participants used Google as their primary SE
  • 87% said they wouldn't bother using another SE (!)

Read Think Eyetracking's full post here: http://thinkeyetracking.com/wordpress/?p=4



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