Journal

Articles tagged with “tipping point

How do we measure return from our social networking?

For many of us, answering the question 'What are you doing' is analogous to checking our email – we do it several times a day and it's become second nature.  But for every new social network we jump on…

The Reverse Tipping Point: Say goodbye, IE6

I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overn…

Twitter and the Tipping Point

This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is establish…