Journal

Articles tagged with “quick tips

Easy ways to create your web content

Creating the content for your website can be a difficult task. You have to gather information, consult experts, write thousands (or hundreds of thousands) of words, source images and get people to…

Confidence is key

I love football (and Arsenal specifically, if you must know). The business side of it fascinates me (check out my post regarding the MCFC site redesign) and I’ve always been fond of using football o…

Reactive vs proactive states

We're conditioned to be reactive in life. If it's too sunny outside, we wear a hat. If it's too cold, we wrap up. As freelancers or small businesses, much of our time is devoted to working in a…

Using the Firefox Web Developer toolbar for better email design

When designing and coding email designs, more often than not you're forced into using your browser to render the HTML code you're working on, and have to wait until you're ready to test across…

Quick tip: Create profiles to improve your marketing

With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do to better target your…

Internet marketing ideas that won’t break the bank

Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say 'Google'.…

10 ways to show customers love with email marketing

Using email marketing as more than a 1-way announcement can do wonders for your bottom line.  By enhancing the communication channel with your website visitors and subscribers with better targeted …

Marketing & Wordpress: 15 Top Wordpress plugins

It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a pro…

Some creative uses of PPC you didn't think of

Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ - selecting and bidding on a keywo…