Journal

Articles tagged with “marketing

Is marketing being reborn as CX?

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done. I started my career in digital marketing. I’ve witnessed i…

How do we measure return from our social networking?

For many of us, answering the question 'What are you doing' is analogous to checking our email – we do it several times a day and it's become second nature.  But for every new social network we jump on…

The Longtail Rule (aka the 80-20 rule) is everywhere!

Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80-20 rule, the Longtail,…

25 Great Marketing-Oriented Web Designs

Although website design is (in my opinion) one of the most hotly-contested environments on the web right now, most of the beautiful websites you see on various CSS galleries are single-service,…

How to use Twitter for marketing

This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter…

What is Twitter and why use it?

This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use i…

Twitter and the Tipping Point

This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is establish…

Marketing & Wordpress: 15 Top Wordpress plugins

It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a pro…

It’s all 1-to-1 from here (thankfully)

Isn't it just that simple? When the internet started, just having a website meant you were likely to be found. But as more people and and more businesses created more websites, the ability to be…