Journal

Articles tagged with “email design

What’s CarbonGraffiti been up to?

It’s been a crazy start to 2011. In fact, the last few months have been an absolute whirlwind. Here are some noteworthy the projects we’ve been working on, with services ranging from consulting to cus…

Email marketing training workshop

On September 22, November 26, January 31 2011 I'm giving a 1-day workshop in Brighton for email marketing. This workshop will cover the basics as outlined below, with a second, related day to be…

Now an official (featured) MailChimp Expert

CarbonGraffiti is proud to be among a growing group of service providers listed on the all-new MailChimp Experts Directory. Now over 4 weeks old, the Directory is filling up fast, and looks to be…

Introducing the Email Design Gallery

It's been a busy 5 months since going full-time freelance, and there's a lot of news coming soon, including a new website, new client announcements and much more. In the meantime however, I thought…

Using the Firefox Web Developer toolbar for better email design

When designing and coding email designs, more often than not you're forced into using your browser to render the HTML code you're working on, and have to wait until you're ready to test across…

October’s Top 10 most popular articles

After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.   My new LifeStream on SweetCron <img …

Welcome Message Inspiration from SpamMeltdown

I think these guys are new kids on the block - and are more than welcome! SpamMeltdown.com offer sources of inspiration to designers of HTML email.  Instead of just talking about email design, …

Image-only email campaigns lose you money

Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based…

Top 10 articles for April 2008

Here are the top 10 most-read CarbonGraffiti articles for April 2008: Free Email Marketing templates Outlook 2007, Part II Best of March - Email design round-up Design the perfect…

ESP Gmail Appeal - Now on Video

The guys at Email Standards Project have completed the assembly of 'the Gmail Grimace', a worldwide appeal for email folks to display their feelings about Gmail's bizarre lack of CSS standards…

Best of March 2008 - Email Design Round-up

A single collection of all things email design-related for the month of March. Inspiration: Australia-based ESP with an emphasis on great email design: http://www.campaignmonitor.com/gallery/…

14 Email Marketing Design resources

Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but…

Design the Perfect Email: Useful Links

Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email). Other Useful Resources & Links: Email Standards…

Design the Perfect Email: Bonus Tips

Some quick bonus tips on designing the perfect email. ALWAYS TEST on every major email client and web browser (for online versions) for links, copy, spelling, design, personalization, and SPAM score.…

Design the Perfect Email: Nice-to-Haves

The final step in the 10 step series, this quick tip addresses some 'good ideas' for your email campaign. Other nice-to-haves: Use an ‘Add this email address to your safe senders list’ message to ens…

Design the Perfect Email: Copy & Delivery

Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email. Copy: Minimize use of exclamation points and…

Design the Perfect Email: Programming

Part 7 of a 10 step series, here's a quick tip on how to program your perfect email campaign. Programming: No CSS in the of your email code. Gmail and Outlook 2007 support CSS very poorly Keep all…

Design the Perfect Email: Text Version & Design

Part 6 of this 10 part series, here are some quick tips on your text version and design. Text Version and Design: Always include a text version of your HTML email to accommodate users who prefer this…

Design the Perfect Email: Dimensions & Design

Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns. Dimensions: Maximum width…

Design the Perfect Email: The From Field & Reply-to

Part 2 & 3 of this 10 part series, the From Field. Although few, these steps are crucial. The From Field: Make your from address instantly recognizable Always personalize your from address,…

Design the Perfect Email: The Subject Line

This is the first in a 10 part series of quick tips for designing the perfect email. Keep coming back for the next tip, and enjoy! If you disagree, want to add anything, or just want to say hello,…

Email as Web Content Case Study: Barack Obama

Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing: - Transparency (showing that the donation site is an secure link, instead of hiding it in HTML) - Writing f…

Email Standards Project

It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a…

HTML vs Text-only emails - preference or necessity?

Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up there on the first page of Digg with…

Apple&#8217;s Refreshing Spin on Boring Banner Ads

I haven't noticed a banner ad for a really, really long time now, so I was pretty impressed when I came across the newest series of 'Get a Mac' banner ads by Apple. It's a great use of the 728x90…

Email Marketing Templates

Free Email Marketing templates available now. Visit http://www.carbongraffiti.com/emailmarketing/emailtemplates.html to preview and download 10 different hand-coded HTML email templates, designed to…

Download Now: 10 Free Email Marketing Templates

If you're strapped for time and need to send an email campaign ASAP, don't have the resources to design a campaign from scratch, or are just plain lazy, visit…

Image-only email marketing campaigns - just don't!

As more and more well-known multi-national companies seem to be turning to email marketing for lead and customer communications, it seems that regardless of their huge budgets they're overlooking…