Journal

Articles tagged with “Online Marketing

Quality English Presentation: The demise of the desktop

In early November, Quality English were kind enough to Eurostar me down to Paris to present to their member schools on digital marketing. The presentation, entitled 'The demise of the desktop:…

Argos, you could do it so much better

Argos. Clearly doing well as the UK's most popular 'catalogue showroom retailing' store in the UK. More than 700 stores, 130m customers and £4.3b in sales in 2008 isn't bad. They also take 26% of …

Web Design & Premier League Football: Why Man City's new site is leading the pack

The English Premier League is big money. EPL clubs are as much businesses as they are generational sporting institutions, a point proven when cumulative wage bills total £1.2bn, revenues top £2bn, a…

So what is the future of Digital Marketing?

Having attended e-consultancy's event on the 'Future of Digital Marketing' in June, if I'm being honest, it was the first time I've felt excited about digital marketing for a long time. Way back in…

Quick tip: Create profiles to improve your marketing

With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do to better target your…

Is digital marketing getting predictable?

What’s happening in digital marketing these days? Not much, so it seems. This past week I attended, albeit briefly, the TFM&A show in London. I normally love trade shows – the glitz, the gla…

The most important factor in digital marketing for 2009?

It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple - the most important thing you as a mar…

Social Email marketing: It all goes social with Silverpop

Silverpop have just announced something pretty monumental for the email marketing industry: they're the first major ESP to bring the next big thing in today's marketing environment to the email…

October’s Top 10 most popular articles

After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.   My new LifeStream on SweetCron <img …

Time to upgrade your Marketing, DMA

Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the…

My new LifeStream on SweetCron

If you haven't yet noticed, there's a new nav item at the top bottom of this page, entitled 'LifeStream | Me, Online'. This LifeStream basically aggregates my various activities and actions across…

Internet marketing ideas that won’t break the bank

Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say 'Google'.…

Adwords Algorithm changes; domination continues

Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a continual p…

How to use Twitter for marketing

This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter…

What is Twitter and why use it?

This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use i…

Twitter and the Tipping Point

This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is establish…

Marketing & Wordpress: 15 Top Wordpress plugins

It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a pro…

49 ways to build your brand using online marketing

Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy…

51 Online Marketing Techniques to Improve Your Website’s Success

There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and…

Globe & Mail's great tactic to drive traffic & time on site

We all love Easter Egg or scavenger hunts. The Globe & Mail (one of Toronto's biggest newspapers) have announced a new website promotion that should tickle many a reader's fancy.

Introducing: the Prosumer

A great video from an Italian Internet consulting firm, predicting what would happen to copyright, tv, radio, and the internet in the next fifty years.  Online Marketers, take note if you plan to …

David Baker: "Email isn't going away, but it may change"

I'm blatantly syndicating this blog post by David Baker of Avenue A/Razorfish as it does the rounds, because I feel it adroitly simplifies what email marketing should (and might) become in the near…