Journal

Articles tagged with “Email Marketing

Quality English Presentation: The demise of the desktop

In early November, Quality English were kind enough to Eurostar me down to Paris to present to their member schools on digital marketing. The presentation, entitled 'The demise of the desktop:…

Email marketing training workshop

On September 22, November 26, January 31 2011 I'm giving a 1-day workshop in Brighton for email marketing. This workshop will cover the basics as outlined below, with a second, related day to be…

Now an official (featured) MailChimp Expert

CarbonGraffiti is proud to be among a growing group of service providers listed on the all-new MailChimp Experts Directory. Now over 4 weeks old, the Directory is filling up fast, and looks to be…

Introducing the Email Design Gallery

It's been a busy 5 months since going full-time freelance, and there's a lot of news coming soon, including a new website, new client announcements and much more. In the meantime however, I thought…

Using the Firefox Web Developer toolbar for better email design

When designing and coding email designs, more often than not you're forced into using your browser to render the HTML code you're working on, and have to wait until you're ready to test across…

Social Email marketing: It all goes social with Silverpop

Silverpop have just announced something pretty monumental for the email marketing industry: they're the first major ESP to bring the next big thing in today's marketing environment to the email…

October’s Top 10 most popular articles

After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.   My new LifeStream on SweetCron <img …

Time to upgrade your Marketing, DMA

Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the…

Internet marketing ideas that won’t break the bank

Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say 'Google'.…

10 ways to show customers love with email marketing

Using email marketing as more than a 1-way announcement can do wonders for your bottom line.  By enhancing the communication channel with your website visitors and subscribers with better targeted …

Stop calling your email program 'shots' or 'blasts'

I'm not saying it's bad, but if you (or the marketing department you work in) insist on calling your email marketing campaigns something like 'e-shots', 'mail shots', 'mail blasts' or anything else…

Welcome Message Inspiration from SpamMeltdown

I think these guys are new kids on the block - and are more than welcome! SpamMeltdown.com offer sources of inspiration to designers of HTML email.  Instead of just talking about email design, …

14 Email Marketing Design resources

Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but…

Design the Perfect Email: Useful Links

Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email). Other Useful Resources & Links: Email Standards…

Design the Perfect Email: Bonus Tips

Some quick bonus tips on designing the perfect email. ALWAYS TEST on every major email client and web browser (for online versions) for links, copy, spelling, design, personalization, and SPAM score.…

Design the Perfect Email: Nice-to-Haves

The final step in the 10 step series, this quick tip addresses some 'good ideas' for your email campaign. Other nice-to-haves: Use an ‘Add this email address to your safe senders list’ message to ens…

Design the Perfect Email: Copy & Delivery

Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email. Copy: Minimize use of exclamation points and…

Design the Perfect Email: Programming

Part 7 of a 10 step series, here's a quick tip on how to program your perfect email campaign. Programming: No CSS in the of your email code. Gmail and Outlook 2007 support CSS very poorly Keep all…

Design the Perfect Email: Text Version & Design

Part 6 of this 10 part series, here are some quick tips on your text version and design. Text Version and Design: Always include a text version of your HTML email to accommodate users who prefer this…

Design the Perfect Email: Dimensions & Design

Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns. Dimensions: Maximum width…

Design the Perfect Email: The From Field & Reply-to

Part 2 & 3 of this 10 part series, the From Field. Although few, these steps are crucial. The From Field: Make your from address instantly recognizable Always personalize your from address,…

Design the Perfect Email: The Subject Line

This is the first in a 10 part series of quick tips for designing the perfect email. Keep coming back for the next tip, and enjoy! If you disagree, want to add anything, or just want to say hello,…

Email as Web Content Case Study: Barack Obama

Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing: - Transparency (showing that the donation site is an secure link, instead of hiding it in HTML) - Writing f…

Email Standards Project

It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a…

51 Online Marketing Techniques to Improve Your Website’s Success

There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and…

Globe & Mail's great tactic to drive traffic & time on site

We all love Easter Egg or scavenger hunts. The Globe & Mail (one of Toronto's biggest newspapers) have announced a new website promotion that should tickle many a reader's fancy.

HTML vs Text-only emails - preference or necessity?

Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up there on the first page of Digg with…

Email Marketing Templates

Free Email Marketing templates available now. Visit http://www.carbongraffiti.com/emailmarketing/emailtemplates.html to preview and download 10 different hand-coded HTML email templates, designed to…

Download Now: 10 Free Email Marketing Templates

If you're strapped for time and need to send an email campaign ASAP, don't have the resources to design a campaign from scratch, or are just plain lazy, visit…

David Baker: "Email isn't going away, but it may change"

I'm blatantly syndicating this blog post by David Baker of Avenue A/Razorfish as it does the rounds, because I feel it adroitly simplifies what email marketing should (and might) become in the near…

Google Adsense to enter your outbound email

According to Chad Mauldin: 'Google recently filed for a new patent, here, on technology to display ads in email. Some may disregard this, seeing as Google already displays ads inside of Gmail, but…

Email Marketing still won’t die.

This is likely old news by now, but newsworthy nonetheless. As reported by a recent Forrester Research study, a very healthy 97% of consumers now use email, and 94% of marketers are now using email…

Image-only email marketing campaigns - just don't!

As more and more well-known multi-national companies seem to be turning to email marketing for lead and customer communications, it seems that regardless of their huge budgets they're overlooking…

Outlook 2007, Part II

As a daily email marketer who frequently designs, programs and sends email marketing campaigns, Outlook 2007’s apparent step in the wrong direction had me pretty up in arms for many reasons. As a r…

Outlook 2007 - Part I: Might look nice, but talk about taking 2 steps back?

81% of Marketers are turning to Email Marketing

From Bizreport.com: More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase…

UK-based email marketers, take note

If you're an email marketer based in the UK, take note. As of January 1st, all UK-based email marketers are required to comply with new legislation that insists every company include specific…

Rich Media Email Marketing: a synopsis

So what IS rich media email? Rich email is, frankly, something that never quite got off the ground. With the boom of Flash 5 years ago, people couldn't wait to merge the cheap, easy and effective…

Hey... we all screw up - Part 2

So, here's what happened: Email intended for 5 contacts instead sent to entire db of 50,000 contacts. Backlash was instant, and situation escalated. Customers and recipients irate, action stations…

Hey... we all screw up - Part 1

Last week was hell. At my work I'm responsible for the design, implementation, testing and sending of all email marketing communications sent to customers and prospects. Although the average size of…