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So what is the future of Digital Marketing?

Future of Digital Marketing

Having attended e-consultancy's event on the 'Future of Digital Marketing' in June, if I'm being honest, it was the first time I've felt excited about digital marketing for a long time. Way back in February I attended the dire DMA show in Las Vegas, and subsequently wrote up a diatribe on why it and the industry as a whole seemed to be lacking in innovation. Thankfully, e-consultancy's choice of speakers for their event seems to have gotten me back on the right track. This is part 1 of a 3 part series on the future of digital marketing and a recap of the event.

So what's the future?

Not surprisingly, not one speaker on the day truly answered that question. All of them did however provide their thoughts and opinions on what they thought was at least coming onto the horizon - or what's already here and hasn't been properly utilized yet. While much of me wanted fundamentally new technologies to be unveiled (more on that later), the strongest recurring theme of the day was making the best use of the methods and tactics we digital marketers use today - just 'better'. So the first take-away: if the basics of a digital marketing strategy at the moment include email marketing, pay-per-click, search engine optimization, referral and affiliate marketing and increasingly social media, then the digital marketing strategies of tomorrow will likely include the same. The innovation that represents the future of digital marketing is primarily in how each channel is represented, managed and utilized - focusing more on value to the end user and striving to maximize their experience beyond anything else.

Below are some choice extracts from the show that to me captured the essence of what the future of digital marketing actually will be, interspersed with my own opinions and thoughts or additions for good measure.

Get the basics right first

Stay tuned for the next post: Getting to the fun stuff - the next level up in the future of digital marketing.