Journal

The Longtail Rule (aka the 80-20 rule) is everywhere!

Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80-20 rule, the Longtail,…

Internet marketing ideas that won’t break the bank

Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say 'Google'.…

How to install SweetCron on local server - EasyPHP

As I've just installed and themed my very own LifeStream courtesy of SweetCron, I had some of the expected 'issues' installing it on my own local server, running EasyPHP. As much for myself to not…

10 ways to show customers love with email marketing

Using email marketing as more than a 1-way announcement can do wonders for your bottom line.  By enhancing the communication channel with your website visitors and subscribers with better targeted …

Adwords Algorithm changes; domination continues

Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a continual p…

25 Great Marketing-Oriented Web Designs

Although website design is (in my opinion) one of the most hotly-contested environments on the web right now, most of the beautiful websites you see on various CSS galleries are single-service,…

Google top 3 positions more crucial than ever before

A quick post to point out some very revealing and interesting data from 'Think Eyetracking'. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the…

The Reverse Tipping Point: Say goodbye, IE6

I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overn…

How to use Twitter for marketing

This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter…

What is Twitter and why use it?

This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use i…

Twitter and the Tipping Point

This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is establish…

Marketing & Wordpress: 15 Top Wordpress plugins

It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a pro…

Stop calling your email program 'shots' or 'blasts'

I'm not saying it's bad, but if you (or the marketing department you work in) insist on calling your email marketing campaigns something like 'e-shots', 'mail shots', 'mail blasts' or anything else…

Google enhances their Content Network

A bit late on this one, but Google announced on Thursday (Aug 7th) that the content network has (finally) been upgraded to offer a better experience to users, and a better value for us publishers…

Blogging from my ipod

Woo hoo! Pretty impressed with wordpress' new app for iPod/iphone. I shall never have an excuse not to blog from now on. Except for wi-fi. And the iPod's predictive multitap is excellent! Nice work…

11 Places You Need To Include Your Opt-In Form

Janine Popnick, CEO of Vertical Response, has just created a great list on where you should always place your opt-in form to ensure quality newsletter subscriptions. Read the full post at the VR…

Some creative uses of PPC you didn't think of

Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ - selecting and bidding on a keywo…

Great post - The Age of Snark

I just came across a great post by Will McInnes (of Brighton's NixonMcInnes fame) and was thoroughly moved. Check out 'The Age of Snark' here, for your own good.

Welcome Message Inspiration from SpamMeltdown

I think these guys are new kids on the block - and are more than welcome! SpamMeltdown.com offer sources of inspiration to designers of HTML email.  Instead of just talking about email design, …

Brand loyalty at its finest - and why it works

Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially n…

Adobe Flash now (officially) SEO-friendly

Huge news from Adobe today - they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file…

Google Ad Planner spells trouble for media planners

It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative. Unfortunately I’m still waiting for my granted invitation from Goo…

Image-only email campaigns lose you money

Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based…

Noupe.com's 13+ Tools For Marketers, SEO'ers, more

Noupe.com have recently started to take off with great lists, but this one takes the cake (so far). Noupe have compiled a list of 13 websites, tools or resources to help you create a better website…

Google, don't be evil (with your Search network)

Their mantra is ‘don’t be evil’ right? Isn’t transparency Google’s middle name? So why is it that after installing a real-time site tracking tool (statcounter.com) to my PPC landing pages, I see several (…

CAN-SPAM 2.0 – FTC upgrade with rule revisions

The FTC (Federal Trade Commission) – America’s governmental consumer protection agency – has revised its now 5 year-old CAN-SPAM legislation with increased clarity and definitions, widening the line betwe…

Top 10 articles for April 2008

Here are the top 10 most-read CarbonGraffiti articles for April 2008: Free Email Marketing templates Outlook 2007, Part II Best of March - Email design round-up Design the perfect…

ESP Gmail Appeal - Now on Video

The guys at Email Standards Project have completed the assembly of 'the Gmail Grimace', a worldwide appeal for email folks to display their feelings about Gmail's bizarre lack of CSS standards…

Google launches Google App Engine

Google has just launched their Google Apps engine platform, which looks to bring cloud computing to Google's growing arsenal of services and applications available to the public. A direct gauntlet…

Best of March 2008 - Email Design Round-up

A single collection of all things email design-related for the month of March. Inspiration: Australia-based ESP with an emphasis on great email design: http://www.campaignmonitor.com/gallery/…

Google AdWords has a new mascot. Frank.

It's tough trying to determine whether or not the AdWords crew have finally lost the plot. Over on their blog they've just announced that Frank the Hand Turkey is officially the new GAW mascot…

Growing Pains

Wordpress have just released their 2.5 version, which is an all-rounder of an upgrade - new interface design, new functionalities, new everything.  But unfortunately it also means that there are some …

ShiftHappens

Google AdWords goes A/V

It's finally here - Google Adwords have introduced (to beta invite users only in the US only) TV advertising from within the Google Adwords interface. This is on the tail-end of Google announcing on…

14 Email Marketing Design resources

Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but…

Get your blog indexed faster

Have a new blog on Wordpress.org that you want indexed ASAP? Make sure you’re pinging! By pinging the set of URLs below, you can notify blog directories and search engines like Google that you’ve jus…

Design the Perfect Email: Useful Links

Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email). Other Useful Resources & Links: Email Standards…

Design the Perfect Email: Bonus Tips

Some quick bonus tips on designing the perfect email. ALWAYS TEST on every major email client and web browser (for online versions) for links, copy, spelling, design, personalization, and SPAM score.…

Design the Perfect Email: Nice-to-Haves

The final step in the 10 step series, this quick tip addresses some 'good ideas' for your email campaign. Other nice-to-haves: Use an ‘Add this email address to your safe senders list’ message to ens…

Design the Perfect Email: Copy & Delivery

Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email. Copy: Minimize use of exclamation points and…

Design the Perfect Email: Programming

Part 7 of a 10 step series, here's a quick tip on how to program your perfect email campaign. Programming: No CSS in the of your email code. Gmail and Outlook 2007 support CSS very poorly Keep all…

Design the Perfect Email: Text Version & Design

Part 6 of this 10 part series, here are some quick tips on your text version and design. Text Version and Design: Always include a text version of your HTML email to accommodate users who prefer this…

Design the Perfect Email: Dimensions & Design

Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns. Dimensions: Maximum width…

Design the Perfect Email: The From Field & Reply-to

Part 2 & 3 of this 10 part series, the From Field. Although few, these steps are crucial. The From Field: Make your from address instantly recognizable Always personalize your from address,…

Design the Perfect Email: The Subject Line

This is the first in a 10 part series of quick tips for designing the perfect email. Keep coming back for the next tip, and enjoy! If you disagree, want to add anything, or just want to say hello,…

Site Reboot!

CarbonGraffiti has had a facelift! Why? Because having an all-HTML site starts to become a burden when you want to make quick updates, and especially when those updates are of the blog nature. This…

Email as Web Content Case Study: Barack Obama

Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing: - Transparency (showing that the donation site is an secure link, instead of hiding it in HTML) - Writing f…

Email Standards Project Creator Interviewed

Go check out email-marketing-reports, where David Greiner, the initiator of the Email Standards Project, gets interviewed and gives his take on why the Standards project was made and what it’s for. O…

Email Standards Project

It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a…

Been busy!

Since my last post I’ve: • Travelled to Qatar (Leisure only) • Got a new job in Brighton • Finished a website for a new client in Montreal • Worked like an obsessive mad doctor on a new website f…