Email marketing training workshop

On September 22, November 26, January 31 2011 I'm giving a 1-day workshop in Brighton for email marketing. This workshop will cover the basics as outlined below, with a second, related day to be offered at a date (TBC), which will cover email design and development in-depth.

The workshops are offered at the popular Silicon Beach Training in Brighton.

Outline is as follows:

On completion of this email marketing training course, delegates will be able to:

Email Marketing Course Content

What is email marketing?

Before the inbox - SPAM and permission-based marketing

Starting the dialogue - building and maintaining an opt-in list

In the inbox - crafting your campaign for ROI

Designing your email - HTML design basics & tips

Real-world examples and best practices

Advanced email marketing methods

Email Marketing tools to use

Email Marketing Resources worth reading