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Content first: why you should develop your content before you design your website

Should websites be built around the content, or should content be created to fit the design? Here’s an argument for creating content first – or at least thinking about content first.

What is a website anyway?

Websites exist to deliver content. Websites are the things we create when we have something to say, and something to show. We create websites because we have content to display and share.

We design websites because we want content to look great, to give users a pleasing experience and to create a good impression of our treasured brands.

Designing for the content

Typically, professional web designers design websites, while the client provides the content. After all, it is the client’s content. So the designer designs, and the client gets busy working on the content. Except they don’t; they get busy with business, and forget about the content.

Meanwhile the designer designs a website based on old content, or no content at all. The designer can only assume:

Designing a website without content is like designing a house without knowing who will live in it.

The benefits of designing around content

Designing with content means...

In the next post we’ll consider easy ways to create your content. Because for many organisations, content production is time-consuming, complicated, and a little bit scary. But it needn’t be.

LeifThis was a guest post written by Leif Kendall, a freelance copywriter and content strategist, and author of Brilliant Freelancer.